REWYND
When we gave purpose to peanuts
Task
In India’s crowded snack market, brands fight for flavour. But few have anything to say beyond taste.
Idea
Rewynd Your Soch – a bold brand platform that stood for breaking stereotypes. A call to unlearn biases, question norms, and snack with an open mind.
Execution
A desi snack brand with a disruptive, progressive voice.
Result