SINGSAVER
How SingSaver became top‑of‑mind in Travel Insurance amongst Singaporeans
Task
People don’t compare before buying travel insurance and often end up paying more.
Idea
#ShouldaSingSavered ‑ a witty, digital‑first campaign turned travel insurance FOMO into fuel for action.
Execution
Snappy videos, shareable GIFs, real‑life facepalm moments
Result
10× spike in brand searches in just a few days. SingSaver became top‑of‑mind for insurance in a cluttered space.
The Result
10× spike in brand searches in just a few days. SingSaver became top-of-mind for insurance in a cluttered space.
